ARROJO’s American Wave is a new and exclusive professional texture enhancing service. It offers permanent creation of wave, curl, volume and fullness. The system uses editorial hair setting techniques for fashion forward looks. The ionic waving lotion reduces stress on the hair and creates a smooth cuticle with natural looking wave and curl patterns. There are three different service options, which are tailored to your individual needs. Clients with all different hair types are eligible for American Wave.

american wave options





THE BEACH WAVE: Marries straight to wavy textures to create sexy, tousled beach waves.

EXPANDED CURL: For resilient, full curls. Great for clients who want texture and expansion.

STYLE SUPPORT: Adds volume to limp hair. Great for putting oomph into blowouts and hot tool styling.


$300 +

*additional product charges will be added if needed.

New clients must book a complimentary consultation prior to the American Wave Service.
All American Waves require a haircut along with the service, not included in the price.